Bob Marley had it right. Advocacy isn’t just about personal empowerment—it’s about making sure voices are heard, whether it’s your own or someone else’s.

Have you ever had a moment where you should have spoken up but didn’t? Maybe a boss dismissed your idea, a coworker took credit for your work, or someone in your team was being overlooked.

Ever feel stuck on a project or decision? Wonder why some leaders seem to move forward effortlessly while others struggle? The answer isn’t just more effort—it’s strategy. And that’s where coaching makes all the difference.

Not long ago, a high-profile sports team lost a championship game, and instead of accepting the defeat, their coach blamed the referees, the schedule, and even the weather. The opposing team, who played under the same conditions, won without making excuses. Fans took notice—not just of the scoreboard, but of the attitudes afterward.

The same thing happens in the workplace. When a project fails, a deadline is missed, or a tough conversation doesn’t go as planned, how do you respond? Do you take responsibility, look for ways to improve, or do you make excuses and shift blame?

Ever set a goal, work your tail off to achieve it, and then… feel nothing?

You hit the milestone. You should feel accomplished. But instead, you feel meh.

Why?

Because not all goals are created equal, if your goals aren’t aligned with your values, they’re just a glorified to-do list.